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Cultural Peculiarities and Risk Perception among Korean People - Focusing on the Mediating Role of Emotion and the Moderating Role of Risk Types -

  • Crisisonomy
  • Abbr : KRCEM
  • 2016, 12(6), pp.143-160
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

Jungeun Yang 1 Soojin Kim 2

1평택대학교
2한국외국어대학교

Accredited

ABSTRACT

The study extends the current studies about the association between culture and risk perception by defining emotion as a mediating variable and risk types as a moderating variable. Our findings show that Koreans have emotional reactions when they face risky situations. We find that cultural peculiarities such as “Chemyon”, which means concerning their reputations, or “Uri ”, which means collectivism, are strongly associated with emotional reactions such as anger, sympathy, and fear under the risky situations. Among the emotions, fear is related to risk perception. The risk type moderates the level of influence of culture on emotion and risk perception. While if risky situations are understood as government-responsible, Chemyon plays a stronger role in initiating emotional reaction, if the risky situations understood as relatively less government-responsible, Uri plays a stronger role in emotional reactions.

Citation status

* References for papers published after 2022 are currently being built.