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Analyzing the Opposition to Nuclear Power Energy on the Internet - Focusing on the Moderating Effect of Policy Efficacy -

  • Crisisonomy
  • Abbr : KRCEM
  • 2017, 13(3), pp.1-15
  • DOI : 10.14251/crisisonomy.2017.13.3.1
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general
  • Received : January 30, 2017
  • Accepted : March 9, 2017
  • Published : March 31, 2017

Pyung Kim 1 Kim SeoYong 1

1아주대학교

Accredited

ABSTRACT

The internet becomes a main mechanism to produce social discourse on specific conflict issues. Such online discourse usually influences the policy direction offline, which applies to the issues of nuclear power energy. However, there are very few empirical studies of online opposition behavior on these issue. This study aims to analyze the determinants of online opposition behavior toward nuclear power energy, focusing on the moderating role of policy efficacy. The analysis shows that perceived risk, negative feeling and knowledge in psychometric paradigm, source credibility in communication factors influence opposition behavior on the internet. Although policy efficacy did not have the direct impact on opposition behavior, it moderated the relationships between knowledge, source credibility, negative feeling and opposition behavior. The findings imply that the government should pay attention to the public’s policy efficacy.

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