Crisisonomy 2023 KCI Impact Factor : 0.64
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pISSN : 2466-1198 / eISSN : 2466-1201
- https://journal.kci.go.kr/cemtp
KJCKorea
Journal Central
Consumer’s Acceptance of Japanese Food after Fukushima Accident - Focusing on Proximal and Distal Factors -
- Crisisonomy
- Abbr : KRCEM
- 2017, 13(5), pp.75-89
- DOI : 10.14251/crisisonomy.2017.13.5.75
- Publisher : Crisis and Emergency Management: Theory and Praxis
- Research Area : Social Science > Public Policy > Public Policy in general
- Received : March 19, 2017
- Accepted : May 23, 2017
- Published : May 31, 2017
Ryu Yeon Jae 1, Kim SeoYong 1
1아주대학교
Accredited
ABSTRACT
This study explores the factors affecting the consumption of Japanese foods in Korea after the Fukushima nuclear accident. We first classified the determinants into distal and proximal factors, and then investigated the effect of each of them on acceptance (attitude and purchase intention) of Japanese food in Korea. Proximal including perceived risk, positive image, and perceived quality of food. Distal factors are mostly nuclear-related variables including trust in official actors, positive image of nuclear power plants, perceived benefit and risk about nuclear power, and the quantity of information on Fukushima accidents. According to the data analysis, the distal variables except the quantity of information had little influence on the acceptance of Japanese food while the proximal factors influenced attitude and purchase intention. These results show that Japanese food factors have a greater impact on acceptance of Japanese food than nuclear-related factors and perceived risk is more important than food quality or image factors relate directly to Japanese food.
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