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@article{ART001666108},
author={Song, Kyongjae},
title={Social Media Age and the Changes in Election},
journal={Civil Society and NGO},
issn={1599-8568},
year={2012},
volume={10},
number={1},
pages={43-75},
doi={}

TY - JOUR
AU - Song, Kyongjae
TI - Social Media Age and the Changes in Election
JO - Civil Society and NGO
PY - 2012
VL - 10
IS - 1
PB - The Third Sector Institute
SP - 43
EP - 75
SN - 1599-8568
AB - The purpose of this study is to examine and analyze the effects that the popular political internet podcast program titled “Naneun Ggomsuda”(hereinafter referred to as “Naggomsu”) has on the political participation of college students. This study attempts to analyze the characteristics of the political participation of college students that listen to Naggomsu by conducting a survey for college students in Seoul after the Seoul mayor election held on October 26, 2011. A quantitative statistical analysis method was applied as the research method for this study. Although the study was limited to the college student group, the results showed that, first, the podcast Naggomsu had a statistical significance on the college student group’s determination to vote or selection of the supported candidate. Second, the college student group displayed a stronger effect of self-reinforcement regarding their chosen candidate as such group listened to Naggomsu. Thirdly, despite of Naggomsu’s positive effects on the group’s political participation, the results showed that it caused the polarization of like-minded groups and a distorted sense of fandom rather than creating and developing an area for the public to voice their opinions
KW - Social Networkin Sites(SNS);political participation of college students;internet podcast;Naneun Ggomsuda;polarization
DO -
ER -

Song, Kyongjae. (2012). Social Media Age and the Changes in Election. Civil Society and NGO, 10(1), 43-75.

Song, Kyongjae. 2012, "Social Media Age and the Changes in Election", Civil Society and NGO, vol.10, no.1 pp.43-75. Available from: doi:

Song, Kyongjae "Social Media Age and the Changes in Election" Civil Society and NGO 10.1 pp.43-75 (2012) : 43.

Song, Kyongjae. Social Media Age and the Changes in Election. 2012; 10(1), 43-75. Available from: doi:

Song, Kyongjae. "Social Media Age and the Changes in Election" Civil Society and NGO 10, no.1 (2012) : 43-75.doi:

Song, Kyongjae. Social Media Age and the Changes in Election. Civil Society and NGO, 10(1), 43-75. doi:

Song, Kyongjae. Social Media Age and the Changes in Election. Civil Society and NGO. 2012; 10(1) 43-75. doi:

Song, Kyongjae. Social Media Age and the Changes in Election. 2012; 10(1), 43-75. Available from: doi:

Song, Kyongjae. "Social Media Age and the Changes in Election" Civil Society and NGO 10, no.1 (2012) : 43-75.doi: