This study analyzes the strategic use of narratives as a crucial factor that enabled Ukraine to effectively counter Russia’s aggression during the 2022 Russo-Ukrainian War, supported by the international community. The research focuses on the central theme of “democratic values and identity” within Ukraine’s narrative, exploring how this narrative was crafted and how it garnered acceptance and backing from international actors. Building on existing discussions on strategic narratives, this study theoretically examines the processes of narrative formation, acceptance by actors, and the building of solidarity. Furthermore, it presents an analytical framework to explain the significance of the “democratic values and identity” message, and how it is effectively conveyed to various actors. In the current conflict, Ukraine has projected a strategic narrative centered on “democratic values and identity,” which has reinforced solidarity among both state and non-state actors, enabling a sustained conflict with Russia. State actors have supported Ukraine’s war efforts through military, economic, and humanitarian aid, while non-state actors, including individuals, organizations, corporations, and international institutions, have contributed by amplifying narratives on social media, engaging in proxy warfare in cyberspace, providing internet services and aid, and shaping the strategic environment through international norms. This study suggests that narratives can be strategically constructed and utilized as non-military means to achieve national objectives.
