@article{ART002659589},
author={Hyunjae Yu and Hanyoung Kim and SeungChan Lee and Sung， Yul and Bonju Koo},
title={An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube},
journal={Journal of Korean society for research on nicotine and tobacco},
issn={2093-0828},
year={2020},
volume={11},
number={2},
pages={35-47},
doi={10.25055/JKSRNT.2020.11.2.35}
TY - JOUR
AU - Hyunjae Yu
AU - Hanyoung Kim
AU - SeungChan Lee
AU - Sung， Yul
AU - Bonju Koo
TI - An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube
JO - Journal of Korean society for research on nicotine and tobacco
PY - 2020
VL - 11
IS - 2
PB - Korean Society for Research on Nicotine and Tobacco
SP - 35
EP - 47
SN - 2093-0828
AB - Background: New tobacco products (referring to e-cigarettes and any other new tobacco-related products) are being promoted by the tobacco companies’ marketing activities and various user-generated contents. Contents showing enticing factors of new tobacco products exist in various forms especially in social media, which is easily accessible to the public.
Methods: This study is an exploratory content analysis that identifies enticing factors of new tobacco products in social media (YouTube), which has recently been used by the entire nation including children and adolescents. The analysis focused on the video uploader, characteristics and types of content, commercial components, and linguistic features of the message.
Results: The results show that most of the videos (76.7%) were uploaded by individuals who are classified as tobacco enthusiasts. However, several contents (30.0%) that contain a purchase link of the tobacco product exist without recognizing any sponsorship. The possibility of the hidden advertisement of tobacco companies could be inferred from those cases. Moreover, the videos contain a lot of sensory appeals like “OO flavor/scent” and “Feeling fresh after smoking,” which are likely to strongly influence children and adolescents.
Conclusion: Social media has provided many enticing contents of new tobacco products. Moreover, the contents, which are considered as advertising, were distributed among users without any regulation. Therefore, continuous and close monitoring of social media contents is required. In addition, practical policy implementation reflecting the social media environment should be considered.
KW - Tobacco products;Electronic cigarettes;Social media;YouTube;Adolescent health;Content analysis
DO - 10.25055/JKSRNT.2020.11.2.35
ER -
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul and Bonju Koo. (2020). An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube. Journal of Korean society for research on nicotine and tobacco, 11(2), 35-47.
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul and Bonju Koo. 2020, "An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube", Journal of Korean society for research on nicotine and tobacco, vol.11, no.2 pp.35-47. Available from: doi:10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul, Bonju Koo "An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube" Journal of Korean society for research on nicotine and tobacco 11.2 pp.35-47 (2020) : 35.
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul, Bonju Koo. An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube. 2020; 11(2), 35-47. Available from: doi:10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul and Bonju Koo. "An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube" Journal of Korean society for research on nicotine and tobacco 11, no.2 (2020) : 35-47.doi: 10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu; Hanyoung Kim; SeungChan Lee; Sung， Yul; Bonju Koo. An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube. Journal of Korean society for research on nicotine and tobacco, 11(2), 35-47. doi: 10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu; Hanyoung Kim; SeungChan Lee; Sung， Yul; Bonju Koo. An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube. Journal of Korean society for research on nicotine and tobacco. 2020; 11(2) 35-47. doi: 10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul, Bonju Koo. An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube. 2020; 11(2), 35-47. Available from: doi:10.25055/JKSRNT.2020.11.2.35
Hyunjae Yu, Hanyoung Kim, SeungChan Lee, Sung， Yul and Bonju Koo. "An Exploratory Content Analysis of the Factors Stimulating the Use of New Types of Cigarettes in Major Social Media: A Case of YouTube" Journal of Korean society for research on nicotine and tobacco 11, no.2 (2020) : 35-47.doi: 10.25055/JKSRNT.2020.11.2.35
1,
Hanyoung Kim
2,
SeungChan Lee
1,
Sung， Yul
3,
Bonju Koo
4
