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A study of Japanese Native Speakers’ perception on the ‘customer-reception’ behavior of Korean Native Speakers: Focus on situations of the ‘customer-reception’ using the Japanese language in Korea

  • The Japanese Language Association of Korea
  • Abbr : JLAK
  • 2014, (42), pp.145-164
  • Publisher : The Japanese Language Association Of Korea
  • Research Area : Humanities > Japanese Language and Literature

오오이케 신 1

1홍익대학교

Accredited

ABSTRACT

This research aimed at exploring the tendency of perception by Japanese native speakers, who felt unpleasant about the customer-reception behavior of Korean native speakers by using the Japanese language. In order to achieve the purpose of the research, this research conducted a survey, and asked the perception of 88 Japanese tourists who visited Korea. Those tourists could not speak the Korean language. The main findings of the research are as follows. Firstly, over 80% of respondents appeared to have goodwill on the whole with regard to the use of the Japanese language by Korean native speakers while they receive customers. In contrast, over 40% of respondents had unpleasant experience about the customer-reception behavior. Secondly, the study further investigated the detailed response of 38 respondents who answered that they had unpleasant experience about the customer-reception behavior, and found that they appeared to have a higher tendency to feel more unpleasant about the non-verbal language behavior than language behavior, and the kinds of unpleasant non-verbal behavior appeared to be diverse. The unpleasant non-verbal language behaviors are divided into the following two kinds: First is 'active reception behavior' which actively receives customers while they (customers) do not want the reception, and second is 'passive reception behavior' which passively receives customers when they (customers) want the reception. The 'passive reception behavior' is further divided into two subcategories: one is 'direct influence' which causes the unpleasant feeling of customers by deteriorating goods and service receipt; and the other is 'indirect influence' which causes the unpleasant feeling of customers by the customer-reception behavior, though goods and service receipt is not deteriorated. On the basis of these divisions, the study derived the result that the respondents showed a high tendency to have unpleasant experiences about 'passive customer-reception behavior', particularly about 'indirect influence'. Also, female respondents appeared to show a higher response rate than male respondents against the unpleasant experience, the customer-reception behavior, and the various customer-reception situations on the whole across this research.

Citation status

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