@article{ART003146481},
author={Koga, Masahiro and Isono, Hideharu and Yang, Gyung-Yeol and Han, Sang-Heon and Sato, Ami and Ryu, Seung-Jin},
title={The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status},
journal={The Japanese Language Association of Korea},
issn={1229-7275},
year={2024},
number={82},
pages={5-21},
doi={10.14817/jlak.2024.82.5}
TY - JOUR
AU - Koga, Masahiro
AU - Isono, Hideharu
AU - Yang, Gyung-Yeol
AU - Han, Sang-Heon
AU - Sato, Ami
AU - Ryu, Seung-Jin
TI - The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status
JO - The Japanese Language Association of Korea
PY - 2024
VL - null
IS - 82
PB - The Japanese Language Association Of Korea
SP - 5
EP - 21
SN - 1229-7275
AB - This study aims to investigate the current situation of the linguistic landscapes of ‘Old Korean Town’ in Nagoya by conducting a linguistic landscape survey using quantitative and qualitative methods and an interview with a store employee of a historic Korean grocery shop in the area. We also analyzed the linguistic landscapes from a marketing perspective and learned that the languages used in the linguistic landscapes can be resources for marketing in the area. The results of a linguistic landscape survey showed that there are currently 10 Korean stores in Koreatown, and the linguistic landscapes of the stores, such as signboards and menus, are seemingly designed for Japanese native speakers. For example, Korean is not used solely but together with Japanese. Korean is often a decorative language, and Japanese words are used with Korean pronunciations. The findings from the semi-structured interview with a store employee (who is the owner’s wife) showed that the store is playing a role in forming and maintaining a community of Korean residents in Japan through local business and introducing Korean food culture to Japanese customers. Their motivation to communicate with Japanese customers can shape the linguistic landscapes of the store. Marketing analysis was conducted based on the linguistic landscape survey in this area. The findings indicated that the store owners’ language choice in the linguistic landscapes of the stores and restaurants could be influenced by their target customers and their product and service differentiation strategies. The analysis results examined from a customer engagement perspective demonstrated that the semiotic way of using Korean could foster customer engagement in the local food industry. Overall, this study provided insight into some of the linguistic landscapes in the old Korean town by combining several analytical methods. We believe that the findings and approaches of this study will be helpful for future research on linguistic landscapes in Korean towns in Nagoya.
KW - Linguistic landscape;Korean town;Marketing;Intercultural communication
DO - 10.14817/jlak.2024.82.5
ER -
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami and Ryu, Seung-Jin. (2024). The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status. The Japanese Language Association of Korea, 82, 5-21.
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami and Ryu, Seung-Jin. 2024, "The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status", The Japanese Language Association of Korea, no.82, pp.5-21. Available from: doi:10.14817/jlak.2024.82.5
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami, Ryu, Seung-Jin "The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status" The Japanese Language Association of Korea 82 pp.5-21 (2024) : 5.
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami, Ryu, Seung-Jin. The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status. 2024; 82 : 5-21. Available from: doi:10.14817/jlak.2024.82.5
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami and Ryu, Seung-Jin. "The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status" The Japanese Language Association of Korea no.82(2024) : 5-21.doi: 10.14817/jlak.2024.82.5
Koga, Masahiro; Isono, Hideharu; Yang, Gyung-Yeol; Han, Sang-Heon; Sato, Ami; Ryu, Seung-Jin. The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status. The Japanese Language Association of Korea, 82, 5-21. doi: 10.14817/jlak.2024.82.5
Koga, Masahiro; Isono, Hideharu; Yang, Gyung-Yeol; Han, Sang-Heon; Sato, Ami; Ryu, Seung-Jin. The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status. The Japanese Language Association of Korea. 2024; 82 5-21. doi: 10.14817/jlak.2024.82.5
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami, Ryu, Seung-Jin. The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status. 2024; 82 : 5-21. Available from: doi:10.14817/jlak.2024.82.5
Koga, Masahiro, Isono, Hideharu, Yang, Gyung-Yeol, Han, Sang-Heon, Sato, Ami and Ryu, Seung-Jin. "The Linguistic Landscape of Koreatown in Nagoya: Its Origins and Current Status" The Japanese Language Association of Korea no.82(2024) : 5-21.doi: 10.14817/jlak.2024.82.5
