KJCKorea
Journal Central

This study identified the similarities and differences in the behavioral intentions of the Korean, Chinese, and Japanese about complaints and analyzed and examined them from an intercultural communication perspective. First, it was found that in low-pressure situations, Koreans tend to 'convey displeasure,' Chinese 'demand for problem-solving,' and Japanese care most about 'the other person's feelings.' However, in high-pressure situations, the 'demand for problem-solving' was common among all three countries. In low-pressure situations, the difference between the three countries is clear. Still, in more serious complaint situations, the behavioral intention to solve the current problem is stronger than the behavioral intention to consider the other person or convey displeasure. The study then analyzed changes in behavioral intentions among the three countries by categorizing them into 'goal-achieving intention' and 'interpersonal consideration intention' based on varying levels of pressure. The findings revealed a common trend across all three countries: as the pressure level increased and the complaint situations became more severe, the intention to achieve goals became stronger than the intention to consider interpersonal relationships. In addition, all three countries showed similarities in that as the pressure level increased, <understanding the situation> decreased, and < problem-solving> and <demand for improvement> increased. <Understanding the situation> was more common in Japan than Korea and China, regardless of the pressure level. At the same time, < problem-solving> and <demand for improvement> were more common in Korea and China. <Conveying displeasure> was characterized by a higher use in China than in Korea or Japan, regardless of pressure level.

Complaining, Behavioral intentions, Difference in pressure, Interpersonal consideration intention, Goal-achieving intention