A Study on the Factors of Website’s Influence on the Organizational Image as Community Medium: Focusing on the SGI’s Website

In-Soo Kim (김인수); Ahn Sang Yoon (안상윤); Chong Hyung Lee (이종형); Kwang Hwan Kim (김광환)

A Study on the Factors of Website’s Influence on the Organizational Image as Community Medium: Focusing on the SGI’s Website

The Journal of Transdisciplinary Studies
Abbr : JTS
2019, 3(1), pp.35-61
Publisher : The Society for Transdisciplinary Studies
Research Area : Interdisciplinary Studies > Interdisciplinary Research
Received : May 14, 2019
Accepted : June 18, 2019
Published : June 30, 2019

In-Soo Kim ¹, Ahn Sang Yoon ¹, Chong Hyung Lee ¹, Kwang Hwan Kim ¹

¹건양대학교

ABSTRACT

This study intends to search the factor of website, as a community medium, influencing to the image of organization. The survey was carried out members who continued their membership for Korea SGI for one year or more. The survey period lasted for a month from April 2 to May 2 with 169 subjects in total. When reviewing the general characteristics of 169 research subjects, There were more women than men with 84 male (49.7%) and 85 female (50.3%). For age group, 57 (33.7%) subjects over 50 take up the majority. When analyzing the correlation of sex, age, member career, organization image, organization community, fame, satisfaction and sense of belonging, the member career showed the statistically significant correlation in sex variables (p<0.05). This means that women have longer history of membership. Member career (p<0.01), organization image (p<0.05) and satisfaction (p<0.01) showed statistically significant correlation in age variables. Based on above result, this study confirmed website is a medium which allows the communication among members through image. This study is meaningful in that it suggested the evidentiary material which follow-up study can utilize and compare.

KEYWORDS

Website, Organizational Impression, Organizational Image, Organizational Community, Reputation, Satisfaction, Sense Of Affiliation

Citation status

* References for papers published after 2023 are currently being built.

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