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Independent Bookstore Routes and the Dwell-Time Economy: How Bookshop Trails Increase Stay Duration and Local Spending

  • The Journal of Transdisciplinary Studies
  • Abbr : JTS
  • 2026, 10(1), pp.71~80
  • DOI : 10.22685/jts.2026.10.1.71
  • Publisher : The Society for Transdisciplinary Studies
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : January 7, 2026
  • Accepted : April 24, 2026
  • Published : April 30, 2026

Younghee Noh ORD ID 1

1건국대학교

Accredited

ABSTRACT

Objectives: This study reconceptualizes independent bookstores as nodes of an experiential network and designs/evaluates walk- and transit-based bookshop routes across Yeongnam and Honam, Korea. Methods: The study proceeded in two stages. First, we coded store-level programs, spatial amenities, and concepts to derive attractiveness weights and a topic-diversity index and generated half-day (3-6 h) and full-day (6-10 h) routes using a multi-objective orienteering/prize-collecting framework. Second, using official route launches as treatments, we estimated causal effects through event-study, staggered difference-in-differences, and synthetic control with matched non-route neighborhoods. Results: Routes increased multi-stop visitation and moderately extended dwell time; produced 300-500 m local spending spillovers; and yielded equity gains—shorter minimum travel time/fewer transfers and higher participation—when passing neighborhoods adjacent to no-/single-bookstore jurisdictions. Effects were stronger at nodes with high program intensity, family-friendly features, and calendars synchronized with museums/markets. Conclusions: We propose design rules balancing attractiveness, diversity, equity, and travel cost, with behavioral indicators (completion, multi-stop share, spillovers) for management; and recommend partial randomization (stamp A/B tests, randomized route recommendations) and city-type templates for scalable validation.

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This paper was written with support from the National Research Foundation of Korea.