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The Influencing Factors on the Development of Chinese SPORTS Industry in Digital Era: A Systematic Review

  • Kinesiology
  • 2020, 5(2), pp.54~64
  • Publisher : Northeast Asian Studies Journal Institute (J-INSTITUTE)
  • Research Area : Arts and Kinesiology > Kinesiology > Kinesiology in general > Sport Pedagogy
  • Received : November 10, 2020
  • Accepted : November 25, 2020
  • Published : December 30, 2020

Xuefeng Bai 1 Xuemei Zhao 2 Hongbum Shin 3

1Keimyung University, Deagu, Republic of Korea
2Shanghai University of Sport, Shanghai, China
3계명대학교

Candidate

ABSTRACT

Purpose: With the introduction of the concept of "digital sports" in 2012, Chinese sports industry has begun to enter the digital era and the original business model, market structure and other have been changed. After more than ten years development, digital sports industry has made remarkable achievements, but also exposed some problems. In order to find the answer to the problem, this paper conducted a descriptive statistical research on the factors impacting the digital development of Chinese sports industry. Through the analysis of the influencing fac-tors, it hoped to put forward some suggestions to improve the digital development of Chinese sports industry be-nign. Method: To descriptive statistics result objective and accurate, this study discussed the factors impacting the digital development of Chinese sports with a systematic review. It selected 770 articles from CNKI database from January 1st, 2012 to November 21st, 2020 for sorting and summary. After the screening with strict standards, 20 articles were left for information extraction. The extracted information was mainly used to explain the types of factors impacting the digital development of Chinese sports industry, and what factors are included in the differ-ent types. Results: It showed that the factors impacting the digital development of Chinese sports industry could be divid-ed into three types: political factors, economic factors, and technical factors. Different types contain different number of specific factors. Some of these factors contributed to the digital development of Chinese sports industry, while some of them had a diminishing or even negligible impact on the digital development of Chinese sports industry. After comprehensive consideration of the research topic, benign factors and ineffective factors were elim-inated in this study, and the remaining factors were analyzed according to the actual situation. The analysis re-sults showed that the main factors impacting the digital development of Chinese sports industry at the present stage were: sports policies, unbalanced consumption of population proportion and lack of regulatory rules. Conclusion: Based on the results, this study proposed targeted suggestions, expanding the scope of sports wel-fare policy, enhancing the popularization intensity of sports science and technology, and strengthening the su-pervision of digital sports field. Among them, expanding the implementation scope of sports welfare policy aimed at welfare policies for emerging industries or trends. Enhancing the popularization intensity of sports science and technology targeted on the serious aging problem in China. The effective popularization can stimulate the elderly sports consumption, thus achieving the goal of promoting the development of sports industry. Strengthening the supervision was mainly reflected in the establishment of joint supervision by the government, the market and the society to ensure the healthy and orderly development of Chinese sports industry.

Citation status

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