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Museum as Powerhouse: Museum Performance in 21st Century Taiwan

Lai Ying-Ying 1

1National Taiwan University of Arts

Accredited

ABSTRACT

In recent years, like all museums worldwide, museums in Taiwan have endeavored to attract visitors; organizing blockbuster exhibitions of great masters is one way to do so. However, the inherent danger of this approach is that the museum comes to resemble a venue for the ‘culture business,’ and the exhibition is operated as a profit-generating machine. Although employing sound strategies can facilitate the success of an event, organizers must never forget the core mission of the museum. What is meant by ‘museum performance?’ With its mission and vision in mind, it is the task of the museum to perform to its greatest potential and capacity while facing shrinking budgets that prevent them from increasing their collections, engaging in new projects, and maintaining an adequate staff . Fortunately, with the growing maturity of museum professionals, some museums have managed to effectively integrate both public and private sector resources to enhance their overall performance. Community engagement, audience development, marketing strategies and the public and scholarly response are all measures of successful performance. This report aims to examine the performance of three museums, each different in size, by examining one exhibition from each museum as a case study. Emphasis is placed on each museum’s program and project, as executed under its unique policy and mission. In each instance, museum professionals employed various societal resources to enhance museum performance. Museums have transformed into active sites for communication and recreation that provide audiences with accessible learning environments, while bridging gaps between the elite and the general public, high art and low art, traditional antiquities and contemporary avant-garde art . In 21st century Taiwan, the museum functions as a powerhouse that generates energy in society, aggressively elicits public participation, and transmits old wisdom to future generations.

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* References for papers published after 2023 are currently being built.

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