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The Advent of Reading Cinema, Yeonghwasidae(Motion Picture Age, 1931-1949)─Film Magazine and Vernacular Film Culture in Modern Korea

  • The Journal of Korean drama and theatre
  • 2019, (63), pp.15-50
  • DOI : 10.17938/tjkdat.2019..63.15
  • Publisher : The Learned Society Of Korean Drama And Theatre
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : January 27, 2019
  • Accepted : March 1, 2019
  • Published : March 30, 2019

Hwajin Lee 1

1인하대학교

Accredited

ABSTRACT

The film magazine Yeonghwasidae(Motion Picture Age), founded by Park Ruwol(1903-1965) in 1931, was published during the Japanese colonial period and the early years of the Cold War. Yeonghwasidae was the only continuous publication of Korean-language film magazines in Modern Korea. It was closely related to the attempt to approach the minor culture that formed the undercurrent of popular print culture in the colonial publishing system. Rather than conveying the specialized knowledge on film, Yeonghwasidae focused on furnishing plenty of light and amusing reading matters, which Park in the editorial chief had consistently practiced as a publisher. This paper summarizes Park’s cultural practices and publishing history of Yeonghwasidae, and explores the cultural meaning of the Korean language film magazine and the formation of vernarcular film culture in Modern Korea. Film magazine is the product of various connections between culture and media, and the place to create public discourse about the domestic film industry. In this sense, this paper also analyzes the film Chunpung(Spring Breeze, 1935), which was produced by the company Yeonghwasidae, in relation to cultural discourse in the mid 1930s, and also examines that post-1945 Yeonghwasidae intervened in contemporary cultural issues and offered a discursive field linking Korean cultural circle and Korean audience/readers when Japanese film magazines were alienated after liberation.

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