Nowadays, soft power is playing a more important role in international communication and cooperation, and as cultural exchange in regional cooperation is deeply influenced by national soft powers, the development is usually unbalanced. Bangladesh, China, India and Myanmar are adjacent to each other with a long history of intercourse. In the year 2013, initiation of constructing Bangladesh-China-India-Myanmar Economic Corridor advocated by China and India was responded positively by Bangladesh and Myanmar. Since then, the world has witnessed an increasing connection of these four countries. Being the critical bond connecting the southwestern areas of China and Bangladesh, India as well as Myanmar, Bangladesh-China-India-Myanmar Economic Corridor is characterized by multiple regional cultures along with frequent connections in cultural products and activities. However, cultural exchange now is dominated by imbalanced development due to potent soft power of China and India that these two countries export more cultural products to the rest, which has an impact in many fields of Bangladesh and Myanmar. Priority should be given to coordinated development in cultural exchange regarding the construction of Bangladesh-China-India-Myanmar Economic Corridor. Only by developing a sustainable development mechanism for cultural exchange, to coordinate the influences of soft powers of these four countries, then a fine complexion of "all flowers are in bloom" can be created, returning to five original intention of the construction of this economic corridor: “Policy Communication” and “Strength People-to-people Ties”, etc.