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Discussion on the social role of the taste community : Focused on the BTS fandom

  • Korea and Global Affairs
  • Abbr : KGA
  • 2021, 5(1), pp.77-102
  • DOI : 10.22718/kga.2021.5.1.003
  • Publisher : Korea Institute of Politics and Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : January 15, 2021
  • Accepted : January 27, 2021
  • Published : February 25, 2021

KIM HYUNJUNG 1

1동아대학교

Accredited

ABSTRACT

This paper analyzes the formation and spread of taste communities, and it is judged that they can play a central role in society in the widest range of taste communities today.,To respect diversity and pluralism and adapt to a rapidly advancing non-face-to-face society, we need to seriously discuss the taste community. In this paper, we focused on whether the taste community of the 21st century can play a central role in society. Taste community can be an alternative to cohesive community in our society by combining taste with technology.,In this study, the preceding studies on taste community and transmedia storytelling were conducted first, and the use of transmedia storytelling of BTS and the spread of taste community as a fan culture were analyzed.

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