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A Study on Success of BTS through Rethinking the Identity of Korean Dance

  • Korea and Global Affairs
  • Abbr : KGA
  • 2021, 5(1), pp.103-129
  • DOI : 10.22718/kga.2021.5.1.004
  • Publisher : Korea Institute of Politics and Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : January 15, 2021
  • Accepted : February 5, 2021
  • Published : February 25, 2021

Yunji Kim 1

1한국대학교육협의회

Accredited

ABSTRACT

In the transition of unsubstantial art, we can even capture the vigorous will of human beings to create art. The researcher who observed the lively art will was able to encounter through the stage of the global idol group BTS. In response, the article tried to shed clear light on the secret of their success through the identity of Korean dance at the 2018 Melon Music Awards on IDOL’stage. As a result, first of all, the stage expressed its Korean stage artistically through Korean breathing, dance moves, tools, and props in the world's favorite elements. Second, it was a stage that effectively promoted the identity of Korean culture, demonstrating the peak of their own energetic life through the harmony of traditional and modernity of Korean dance. Third, the self-reliant will and power that creates their own stage, regardless of subject, content, or material, is a key factor in BTS' success and their identity. Furthermore, when the direction BTS pursues is more right and more meaningful, they will be able to join us as global stars and artists for a long time.

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