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An Empirical Study on the Information Search Effort by Information Ambiguity Effects

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2003, 20(3), pp.17~30
  • DOI : 10.3743/KOSIM.2003.20.3.017
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : August 4, 2003
  • Accepted : September 4, 2003
  • Published : September 30, 2003

Jung-Hyun Yoon 1

1전주공업대

Accredited

ABSTRACT

The purpose of this study is to identify the relationships among information search activities, of which perceived risk, cognitive dissonance, and involvement play a role. A survey of 155 students who have a recent experience on information search activities. Total six hypotheses were supported. It is anticipated that the findings of this study will add a new dimension to the research already reported on information search effort, thereby giving decision maker a richer understanding of information search behavior.

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