The Effects of Self-Efficacy and User&#039;s Cognitive Factors on Reuse Intention of SNS (SNS에 대한 자기효능감과 사용자 인지요인이 SNS 재사용 의도에 미치는 영향)

Lee Hong Jae (이홍재); Moon Hyeong Choi (최문형); Park Mi Kyung (박미경)

doi:10.3743/KOSIM.2012.29.3.145

The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS

Journal of the Korean Society for Information Management
Abbr : JKOSIM
2012, 29(3), pp.145~167
DOI : 10.3743/KOSIM.2012.29.3.145
Publisher : 한국정보관리학회
Research Area : Interdisciplinary Studies > Library and Information Science
Received : August 19, 2012
Accepted : September 15, 2012
Published : September 30, 2012

Lee Hong Jae ¹, Moon Hyeong Choi ², Park Mi Kyung ²

¹안양대학교
²성균관대학교

Accredited

ABSTRACT

The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

KEYWORDS

Social Network Services(SNS), self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, reuse intention

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