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The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2012, 29(3), pp.145~167
  • DOI : 10.3743/KOSIM.2012.29.3.145
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : August 19, 2012
  • Accepted : September 15, 2012
  • Published : September 30, 2012

Lee, Hong-Jae 1 Choi Moon Hyeong 2 Park, Mi-Kyung 2

1안양대학교
2성균관대학교

Accredited

ABSTRACT

The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

Citation status

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