Analysis and Evaluation of Term Suggestion Services of Korean Search Portals: The Case of Naver and Google Korea (검색 포털들의 검색어 추천 서비스 분석 평가: 네이버와 구글의 연관 검색어 서비스를 중심으로)

Soyeon Park (박소연)

doi:10.3743/KOSIM.2013.30.2.297

Analysis and Evaluation of Term Suggestion Services of Korean Search Portals: The Case of Naver and Google Korea

Journal of the Korean Society for Information Management
Abbr : JKOSIM
2013, 30(2), pp.297~315
DOI : 10.3743/KOSIM.2013.30.2.297
Publisher : 한국정보관리학회
Research Area : Interdisciplinary Studies > Library and Information Science
Received : May 28, 2013
Accepted : June 13, 2013
Published : June 30, 2013

Soyeon Park ¹

¹덕성여자대학교

Accredited

ABSTRACT

This study aims to analyze and evaluate term suggestion services of major search portals, Naver and Google Korea. In particular, this study evaluated relevance and currency of related search terms provided, and analyzed characteristics such as number and distribution of terms, and queries that did not produce terms. This study also analyzed types of terms in terms of the relationship between queries and terms, and investigated types and characteristics of harmful terms and terms with grammatical errors. Finally, Korean queries and English queries, and popular queries and academic queries were compared in terms of the amount and relevance of search terms provided. The results of this study show that the relevance and currency of Naver's related search terms are somewhat higher than those of Google. Both Naver and Google tend to add terms to or delete terms from original queries, and provide identical search terms or synonym terms rather than providing entirely new search terms. The results of this study can be implemented to the portal's effective development of term suggestion services.

KEYWORDS

search portals, term suggestion, related search, web searching, information retrieval

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* References for papers published after 2023 are currently being built.

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KJCKorea
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Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

Analysis and Evaluation of Term Suggestion Services of Korean Search Portals: The Case of Naver and Google Korea

ABSTRACT

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Citation status

* References for papers published after 2023 are currently being built.

Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

Analysis and Evaluation of Term Suggestion Services of Korean Search Portals: The Case of Naver and Google Korea

ABSTRACT

KEYWORDS

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