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@article{ART001912209},
author={Soyeon Park},
title={Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2014},
volume={31},
number={3},
pages={181-200},
doi={10.3743/KOSIM.2014.31.3.181}

TY - JOUR
AU - Soyeon Park
TI - Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea
JO - Journal of the Korean Society for Information Management
PY - 2014
VL - 31
IS - 3
PB - 한국정보관리학회
SP - 181
EP - 200
SN - 1013-0799
AB - This study aims to analyze and evaluate video search services of major search portals, Naver and Google Korea. In particular, this study analyzed characteristics such as collection distribution, yearly distribution, the ratio of redundant search results, the ratio of advertising, and the quality of videos. This study also evaluated relevance, credibility, and currency of video search results, and investigated the factors that influence relevance and credibility. Finally, types and characteristics of error results were analyzed. The results of this study show that the relevance of Google’s video search results is higher than those of Naver, whereas currency of Naver’s search results is somewhat higher than those of Google. Google has more high resolution videos than Naver, and Naver has more advertising than Google. Both Google and Naver return many redundant videos in the search results. The results of this study can be implemented to the portal’s effective development of video search services.
KW - search portals;video search;web searching;information retrieval
DO - 10.3743/KOSIM.2014.31.3.181
ER -

Soyeon Park. (2014). Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea. Journal of the Korean Society for Information Management, 31(3), 181-200.

Soyeon Park. 2014, "Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea", Journal of the Korean Society for Information Management, vol.31, no.3 pp.181-200. Available from: doi:10.3743/KOSIM.2014.31.3.181

Soyeon Park "Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea" Journal of the Korean Society for Information Management 31.3 pp.181-200 (2014) : 181.

Soyeon Park. Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea. 2014; 31(3), 181-200. Available from: doi:10.3743/KOSIM.2014.31.3.181

Soyeon Park. "Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea" Journal of the Korean Society for Information Management 31, no.3 (2014) : 181-200.doi: 10.3743/KOSIM.2014.31.3.181

Soyeon Park. Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea. Journal of the Korean Society for Information Management, 31(3), 181-200. doi: 10.3743/KOSIM.2014.31.3.181

Soyeon Park. Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea. Journal of the Korean Society for Information Management. 2014; 31(3) 181-200. doi: 10.3743/KOSIM.2014.31.3.181

Soyeon Park. Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea. 2014; 31(3), 181-200. Available from: doi:10.3743/KOSIM.2014.31.3.181

Soyeon Park. "Analysis and Evaluation of Video Search Services of Korean Search Portals: Naver versus Google Korea" Journal of the Korean Society for Information Management 31, no.3 (2014) : 181-200.doi: 10.3743/KOSIM.2014.31.3.181