The Effects of Perceived Switching Costs on Users’ Loyalty to a Library (도서관 이용자가 지각하는 전환비용이 충성도에 미치는 영향에 관한 연구)

Yu Byunghee (유병희); Soyeon Park (박소연)

doi:10.3743/KOSIM.2016.33.4.159

The Effects of Perceived Switching Costs on Users’ Loyalty to a Library

Journal of the Korean Society for Information Management
Abbr : JKOSIM
2016, 33(4), pp.159~174
DOI : 10.3743/KOSIM.2016.33.4.159
Publisher : 한국정보관리학회
Research Area : Interdisciplinary Studies > Library and Information Science
Received : November 20, 2016
Accepted : December 20, 2016
Published : December 30, 2016

Yu Byunghee ¹, Soyeon Park ¹

¹덕성여자대학교

Accredited

ABSTRACT

In order to apply the concept of switching costs to the library context, this study aims to identify library users’ perceived switching costs, develop and validate a measurement scale for switching costs. A survey involving 210 university students was performed in order to examine the influence of switching costs on the affective commitment and behavioral commitment. Library users’ perceived switching costs refer to the procedural and relational costs involved in switching from one library to another. The results of this study show that two types of switching costs as well as library service satisfaction have positive influences on affective commitment, which in turn affects behavioral commitment. The theoretical and practical implications of this study are discussed.

KEYWORDS

relationship marketing, switching costs, affective commitment, behavioral commitment, positive WOM intention, intention to stay

Citation status

* References for papers published after 2023 are currently being built.

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Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

The Effects of Perceived Switching Costs on Users’ Loyalty to a Library

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

The Effects of Perceived Switching Costs on Users’ Loyalty to a Library

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.