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An Analysis of Non-users of Mobile Healthcare Applications: Based on Diffusion of Innovations Theory

  • Journal of the Korean Society for Information Management
  • Abbr : JKOSIM
  • 2017, 34(1), pp.135~154
  • DOI : 10.3743/KOSIM.2017.34.1.135
  • Publisher : 한국정보관리학회
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : February 19, 2017
  • Accepted : March 19, 2017
  • Published : March 30, 2017

YI, YONG JEONG 1 Beom Jun Bae 2

1성균관대학교
2Georgia Southern University Department of Communication Arts

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ABSTRACT

The purpose of the study is to identify the barriers to using mobile health applications based on the Diffusion of Innovations Theory. The study employed a purposive sampling to recruit college students who were non-adopters or rejecters. The study participants were a total of 44 students, who consist of 32 males and 12 females, and paper-based interviews were conducted. The findings of the study indicated that attributes such as relative advantages, complexity, trialability and observability were not considerable factors of impeding the adoption or continuous use of health applications, whereas relative disadvantages and compatibility were. The study suggests that health application developers and service providers minimize relative disadvantages and enhance compatibility of the innovation with consumers’ life styles, rather than try to improve relative advantages and complexity, to more effectively encourage non-adopters to try and maintain using the innovation.

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