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@article{ART002450398},
author={Hyo Jin Roh and Chang Woo kwon},
title={A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty},
journal={Journal of the Korean Society for Information Management},
issn={1013-0799},
year={2019},
volume={36},
number={1},
pages={137-168},
doi={10.3743/KOSIM.2019.36.1.137}

TY - JOUR
AU - Hyo Jin Roh
AU - Chang Woo kwon
TI - A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty
JO - Journal of the Korean Society for Information Management
PY - 2019
VL - 36
IS - 1
PB - 한국정보관리학회
SP - 137
EP - 168
SN - 1013-0799
AB - This study measures and analyzes the university library user’s sense of community, service quality assessment, user satisfaction and loyalty. In addition, the effect of the university library user’s sense of community on university library user satisfaction and loyalty mediated by the assessment of the quality of service is investigated. On the basis of study result, to improve user satisfaction and user loyalty, the direction and implications of library development are presented. In order to achieve the purpose of the study, precedent research and literature were investigated, and the study model and hypothesis were established based on theoretical background. In order to verify the hypothesis, a total of 300 questionnaires were distributed to subject who had experience using the Central Library among undergraduate students at the C National University, and the final 282 sample was used for analysis. To analyze the differences depending on the general characteristics of the samples, It is the result of an independent sample t-test and one-way ANOVA. The results of the mediated effects analysis using the PROCESS macro-programs models 4 and 6 of Hayes for hypothesis testing are as follows. First, The university library user’s sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user satisfaction of university library mediated by service quality assessment at statistical significance. This showed that the higher the university library user’s sense of community, the higher the service quality assessment, and the higher the user satisfaction level of university library. Second, The university library user’s sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user loyalty of university library mediated by service quality assessment and user satisfaction. This showed that the higher the university library user’s sense of community, the higher the service quality assessment, the higher user satisfaction level of university library and the higher the user loyalty level of university library. The results of this study showed that the university library user’s sense of community has a direct and indirect effect on enhancing user satisfaction and loyalty through the service quality assessment.
KW - university library user;user’s sense of community;user satisfaction;user loyalty
DO - 10.3743/KOSIM.2019.36.1.137
ER -

Hyo Jin Roh and Chang Woo kwon. (2019). A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty. Journal of the Korean Society for Information Management, 36(1), 137-168.

Hyo Jin Roh and Chang Woo kwon. 2019, "A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty", Journal of the Korean Society for Information Management, vol.36, no.1 pp.137-168. Available from: doi:10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh, Chang Woo kwon "A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty" Journal of the Korean Society for Information Management 36.1 pp.137-168 (2019) : 137.

Hyo Jin Roh, Chang Woo kwon. A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty. 2019; 36(1), 137-168. Available from: doi:10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh and Chang Woo kwon. "A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty" Journal of the Korean Society for Information Management 36, no.1 (2019) : 137-168.doi: 10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh; Chang Woo kwon. A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty. Journal of the Korean Society for Information Management, 36(1), 137-168. doi: 10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh; Chang Woo kwon. A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty. Journal of the Korean Society for Information Management. 2019; 36(1) 137-168. doi: 10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh, Chang Woo kwon. A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty. 2019; 36(1), 137-168. Available from: doi:10.3743/KOSIM.2019.36.1.137

Hyo Jin Roh and Chang Woo kwon. "A Study on the Effect of University Library User’s Sense of Community on User Satisfaction and Loyalty" Journal of the Korean Society for Information Management 36, no.1 (2019) : 137-168.doi: 10.3743/KOSIM.2019.36.1.137