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Developing Domestic Travel Demand Model Based on Gravity Model Using SK T MAP Navigation Data

Lee Gahyeon 1,  SEOHO UM 2

1경기대학교 여가관광개발학과
2경기대학교

Accredited

ABSTRACT

This study applies the conventional gravity model to develop domestic travel demand model and to identify determinants influencing spatial interaction using SK T Map Navigation Data. Physical distance from a origin to a destination was used as a constrained variable in the travel demand model. The trip-generating power of an origin was measured by both population size and the GRDP(Gross Regional Domestic Products) while the trip-attracting power was measured by the square meters of accommodation and restaurant space at a destination. Empirical Analysis identified that gravity model was very appropriate to describe special interactions showing .92 R square. The distance variable had a negative sign as expected theoretically. The elasticity of the distance variable shows -1.113 next to the square meters of accommodation and restaurant space(1.499), the most effective determinant variable in the domestic travel demand model.

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