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Territorial Labeling for Sustainable Tourism : Focused on ‘Villes et Villages Fleuris’ of France

조효단 1

1파리1대학 관광분야 학제간연구소

Accredited

ABSTRACT

In France, the certification program called ‘Flowering Towns and Cities (Villes et Villages Fleuris)’ has been introduced in the 1950s to labeling the smallest administrative districts of municipality (Commune) with flower marks. This program encourages and accompanies local communes to participate actively to development of sustainable environment, ecology and tourism. As ‘Flowering Towns and Cities’ is the first French territorial labeling program designated for sustainable tourism and so far it has been successfully carried out, we analysed this system to explore the implications for the development of Korean program. We found out the following implications. Firstly, beyond tourism product, infrastructure and service, a municipal district can be defined as an object of labeling programs for sustainable tourism. Secondly, a comprehensive labeling program covering not only tourism development, but also optimal use of environmental resource, essential ecological processes and conservation of natural and cultural heritage needs to be considered. Thirdly, a labeling program for sustainable tourism should ensure a high level of satisfaction and improvement of the quality of life of both tourist and residents.

Citation status

* References for papers published after 2022 are currently being built.