@article{ART003186205},
author={Byeongchan Park and Seyoung Jang and Injae Yoo and Seok-Yoon Kim and Youngmo Kim},
title={A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment},
journal={Journal of Software Assessment and Valuation},
issn={2092-8114},
year={2025},
volume={21},
number={1},
pages={13-21}
TY - JOUR
AU - Byeongchan Park
AU - Seyoung Jang
AU - Injae Yoo
AU - Seok-Yoon Kim
AU - Youngmo Kim
TI - A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment
JO - Journal of Software Assessment and Valuation
PY - 2025
VL - 21
IS - 1
PB - Korea Software Assessment and Valuation Society
SP - 13
EP - 21
SN - 2092-8114
AB - In today's Over-The-Top (OTT) player agent environment, the process of collecting and analyzing user data is essential for providing personalized content. However, privacy protection and data security have emerged as critical issues in this process. This paper proposes a Zero-Knowledge Proof (ZKP)-based data anonymization protocol to safeguard user privacy in the OTT player agent environment.
First, we analyze existing anonymization techniques and the concept of Zero-Knowledge Proofs to explore their applicability in the process of collecting content usage information in the OTT player agent environment. Additionally, we present an approach that utilizes pseudonymization and encryption techniques based on sensitivity classification to maintain data integrity while protecting personal information. Finally, we evaluate the effectiveness of the proposed methodology by examining its applicability in various scenarios. This study contributes to addressing privacy issues in the OTT player agent environment and serves as a valuable foundation for future advancements in data protection technologies.
KW - Zero-Knowledge Proof (ZKP);OTT Platforms;Data Anonymization;Audience Measurement;Privacy Protection
DO -
UR -
ER -
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim and Youngmo Kim. (2025). A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment. Journal of Software Assessment and Valuation, 21(1), 13-21.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim and Youngmo Kim. 2025, "A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment", Journal of Software Assessment and Valuation, vol.21, no.1 pp.13-21.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim, Youngmo Kim "A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment" Journal of Software Assessment and Valuation 21.1 pp.13-21 (2025) : 13.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim, Youngmo Kim. A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment. 2025; 21(1), 13-21.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim and Youngmo Kim. "A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment" Journal of Software Assessment and Valuation 21, no.1 (2025) : 13-21.
Byeongchan Park; Seyoung Jang; Injae Yoo; Seok-Yoon Kim; Youngmo Kim. A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment. Journal of Software Assessment and Valuation, 21(1), 13-21.
Byeongchan Park; Seyoung Jang; Injae Yoo; Seok-Yoon Kim; Youngmo Kim. A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment. Journal of Software Assessment and Valuation. 2025; 21(1) 13-21.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim, Youngmo Kim. A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment. 2025; 21(1), 13-21.
Byeongchan Park, Seyoung Jang, Injae Yoo, Seok-Yoon Kim and Youngmo Kim. "A Content Usage Information De-identification Protocol Design Based on Sensitivity Classification in the OTT Player Agent Environment" Journal of Software Assessment and Valuation 21, no.1 (2025) : 13-21.
