@article{ART000918265},
author={Yoo,Kil-Ho},
title={고객관계관리(CRM)의 도서관 도입},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2002},
volume={36},
number={2},
pages={25-38}
TY - JOUR
AU - Yoo,Kil-Ho
TI - 고객관계관리(CRM)의 도서관 도입
JO - Journal of the Korean Society for Library and Information Science
PY - 2002
VL - 36
IS - 2
PB - 한국문헌정보학회
SP - 25
EP - 38
SN - 1225-598X
AB - Libraries today have to investigate the methods connecting the results from continuously collected customer information with their activities, policies, and procedures. In other to prevent customer secession and to obtain new customers, it is necessary to effectively offer the processes for every customer related service, that is, the contact, the reguest, satisfaction, etc. This is Customer Relationship Management(CRM). This study aims to introduce the concept, the constitution elements, and theories for importation and application of CRM, and to investigate the possibility for library application. Also, it is emphasized the necessity for new marketing strategy putting the customer value preferentially in libraries.
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DO -
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Yoo,Kil-Ho. (2002). 고객관계관리(CRM)의 도서관 도입. Journal of the Korean Society for Library and Information Science, 36(2), 25-38.
Yoo,Kil-Ho. 2002, "고객관계관리(CRM)의 도서관 도입", Journal of the Korean Society for Library and Information Science, vol.36, no.2 pp.25-38.
Yoo,Kil-Ho "고객관계관리(CRM)의 도서관 도입" Journal of the Korean Society for Library and Information Science 36.2 pp.25-38 (2002) : 25.
Yoo,Kil-Ho. 고객관계관리(CRM)의 도서관 도입. 2002; 36(2), 25-38.
Yoo,Kil-Ho. "고객관계관리(CRM)의 도서관 도입" Journal of the Korean Society for Library and Information Science 36, no.2 (2002) : 25-38.
Yoo,Kil-Ho. 고객관계관리(CRM)의 도서관 도입. Journal of the Korean Society for Library and Information Science, 36(2), 25-38.
Yoo,Kil-Ho. 고객관계관리(CRM)의 도서관 도입. Journal of the Korean Society for Library and Information Science. 2002; 36(2) 25-38.
Yoo,Kil-Ho. 고객관계관리(CRM)의 도서관 도입. 2002; 36(2), 25-38.
Yoo,Kil-Ho. "고객관계관리(CRM)의 도서관 도입" Journal of the Korean Society for Library and Information Science 36, no.2 (2002) : 25-38.
