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An Exploratory Investigation on Multimedia Information Needs and Searching Behavior among College Students

Eunkyung Chung 1

1이화여자대학교

Accredited

ABSTRACT

Multimedia needs and searching have become important in everyday life, especially in a younger generation. The characteristics of multimedia needs and searching behaviors are distinctive compared to textual information needs and searching behaviors in a wide variety of ways. By interviewing and observing multimedia needs and searching behaviors of college students from 20 areas in Seoul, this study aims to improve the understanding on users' multimedia needs and how users search multimedia. The findings are presented in terms of searching sources, multimedia needs, relevance criteria and searching barriers. For multimedia, the searching sources are found primarily as Naver and Google and the distinguished features are presented depending on the individual multimedia types. As multimedia needs are categorized into generic, specific and abstract, most of the needs are classified as specific needs rather than generic needs, but there exist differences depending on the types of multimedia. In addition, the aspects of relevance criteria and searching barriers are reflected with the characteristics of individual multimedia types. The findings of this study demonstrate that distinctive indexing and searching environments depending on the types of multimedia might be necessary to improve the quality of multimedia searching.

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