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@article{ART001795928},
author={Sang-Keun Park and 박주석 and Hyun Yang Cho},
title={Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2013},
volume={47},
number={3},
pages={295-320},
doi={10.4275/KSLIS.2013.47.3.295}

TY - JOUR
AU - Sang-Keun Park
AU - 박주석
AU - Hyun Yang Cho
TI - Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts
JO - Journal of the Korean Society for Library and Information Science
PY - 2013
VL - 47
IS - 3
PB - 한국문헌정보학회
SP - 295
EP - 320
SN - 1225-598X
AB - The primary purpose of this study is to understand academic library service as a brand and a set of brand offerings. Based on previous studies, the study has built a classification of three distinctive perceptual aspects of library services; perceptual aspect of the service, experiential aspect of the service, and functional aspect of service. Eleven measurement items and 45 questions that are subject to the items are studied and employed from previous studies, each of the items were allocated through Item Response Theory (IRT) test and cluster analysis to filter in items of substantial contribution to the constructs as well as filtering out less contributable ones. The study shows there are 27 effective items to understand and measure library service as a brand.
KW - Academic Library Brand;Academic Library Brand Image;Library Brand;Brand Image
DO - 10.4275/KSLIS.2013.47.3.295
ER -

Sang-Keun Park, 박주석 and Hyun Yang Cho. (2013). Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts. Journal of the Korean Society for Library and Information Science, 47(3), 295-320.

Sang-Keun Park, 박주석 and Hyun Yang Cho. 2013, "Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts", Journal of the Korean Society for Library and Information Science, vol.47, no.3 pp.295-320. Available from: doi:10.4275/KSLIS.2013.47.3.295

Sang-Keun Park, 박주석, Hyun Yang Cho "Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts" Journal of the Korean Society for Library and Information Science 47.3 pp.295-320 (2013) : 295.

Sang-Keun Park, 박주석, Hyun Yang Cho. Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts. 2013; 47(3), 295-320. Available from: doi:10.4275/KSLIS.2013.47.3.295

Sang-Keun Park, 박주석 and Hyun Yang Cho. "Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts" Journal of the Korean Society for Library and Information Science 47, no.3 (2013) : 295-320.doi: 10.4275/KSLIS.2013.47.3.295

Sang-Keun Park; 박주석; Hyun Yang Cho. Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts. Journal of the Korean Society for Library and Information Science, 47(3), 295-320. doi: 10.4275/KSLIS.2013.47.3.295

Sang-Keun Park; 박주석; Hyun Yang Cho. Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts. Journal of the Korean Society for Library and Information Science. 2013; 47(3) 295-320. doi: 10.4275/KSLIS.2013.47.3.295

Sang-Keun Park, 박주석, Hyun Yang Cho. Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts. 2013; 47(3), 295-320. Available from: doi:10.4275/KSLIS.2013.47.3.295

Sang-Keun Park, 박주석 and Hyun Yang Cho. "Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts" Journal of the Korean Society for Library and Information Science 47, no.3 (2013) : 295-320.doi: 10.4275/KSLIS.2013.47.3.295