도서관의 브랜드 이미지 측정 모델 개발- 대학도서관을 중심으로 - (Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service)

박주석; 박상근 (Sang-Keun Park); 조현양 (Hyun Yang Cho)

doi:10.4275/KSLIS.2013.47.4.275

Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service

Journal of the Korean Society for Library and Information Science
2013, 47(4), pp.275-294
DOI : 10.4275/KSLIS.2013.47.4.275
Publisher : 한국문헌정보학회
Research Area : Interdisciplinary Studies > Library and Information Science

박주석 ¹, Sang-Keun Park ², Hyun Yang Cho ²

¹숙명여자대학교
²경기대학교

Accredited

ABSTRACT

This study utilizes structural equation modeling process to identify contributing factors that have been extracted through the first study of exploring library service and image building related factors. This study, specifically, tests the relationships between endogenous and exogenous variables that are assumed to have inherent relationships when building public library service image. As denoted from the first study, this one uses three dimensions and nine conceptual level constructs and 20 different measurement items for further test. The results of this study is that particular items to measure the image for the users would not have been fitted to the other set of samples. Also, there are differences between the two employee groups in the recognitions of images.

KEYWORDS

Academic Library Brand, Academic Library Brand Image, Library Brand, Brand Image

Citation status

* References for papers published after 2023 are currently being built.

[journal] 박상근 / 2013 / Understanding the Elements of Academic Library Brand Image: Based on Key Branding Concepts / 한국문헌정보학회지 / 한국문헌정보학회 47(3) : 295~320

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KJCKorea
Journal Central

Journal of the Korean Society for Library and Information Science 2023 KCI Impact Factor : 0.84

Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of the Korean Society for Library and Information Science 2023 KCI Impact Factor : 0.84

Developing Measurement Scale to Measure Service Image for Academic Library Services - Measuring Image as Academic Community Service

ABSTRACT

KEYWORDS

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KCI Citation Counts (2)

REFERENCES (12) * References for papers published after 2023 are currently being built.

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Citation

* References for papers published after 2023 are currently being built.