@article{ART002141522},
author={Seongsin Lee},
title={A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2016},
volume={50},
number={3},
pages={383-402},
doi={10.4275/KSLIS.2016.50.3.383}
TY - JOUR
AU - Seongsin Lee
TI - A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries
JO - Journal of the Korean Society for Library and Information Science
PY - 2016
VL - 50
IS - 3
PB - 한국문헌정보학회
SP - 383
EP - 402
SN - 1225-598X
AB - The purpose of this study is to study library marketing research trends in Korea and other countries through the analysis of author keyword network of peer-reviewed journal articles. The author keyword was collected from four major LIS journals in Korea and Scopus academic database for other countries’. The data was analyzed using NetMiner4 software. The results of the study were as follows: 1) In Korea, lots of library marketing studies focused on public libraries. However, there was a range of library marketing researches focused on academic libraries in other countries, 2) In Korea, there was not a variety of subjects of library marketing studies and the studies were mainly led by a few scholars, 3) In other countries, many scholars paid attention to digital library marketing through social media and/or web, and 4) there little library marketing studies focused on school libraries both in Korea and other countries.
KW - Library Marketing;Network Analysis;Keyword Network;Degree Centrality;Betweenness Centrality
DO - 10.4275/KSLIS.2016.50.3.383
ER -
Seongsin Lee. (2016). A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries. Journal of the Korean Society for Library and Information Science, 50(3), 383-402.
Seongsin Lee. 2016, "A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries", Journal of the Korean Society for Library and Information Science, vol.50, no.3 pp.383-402. Available from: doi:10.4275/KSLIS.2016.50.3.383
Seongsin Lee "A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries" Journal of the Korean Society for Library and Information Science 50.3 pp.383-402 (2016) : 383.
Seongsin Lee. A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries. 2016; 50(3), 383-402. Available from: doi:10.4275/KSLIS.2016.50.3.383
Seongsin Lee. "A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries" Journal of the Korean Society for Library and Information Science 50, no.3 (2016) : 383-402.doi: 10.4275/KSLIS.2016.50.3.383
Seongsin Lee. A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries. Journal of the Korean Society for Library and Information Science, 50(3), 383-402. doi: 10.4275/KSLIS.2016.50.3.383
Seongsin Lee. A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries. Journal of the Korean Society for Library and Information Science. 2016; 50(3) 383-402. doi: 10.4275/KSLIS.2016.50.3.383
Seongsin Lee. A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries. 2016; 50(3), 383-402. Available from: doi:10.4275/KSLIS.2016.50.3.383
Seongsin Lee. "A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries" Journal of the Korean Society for Library and Information Science 50, no.3 (2016) : 383-402.doi: 10.4275/KSLIS.2016.50.3.383
