This paper aims to explicate the rise of the public presi-dency by illuminating the institutional changes highly relevant to the presidents political resources and strategies in democratized Korea. The institutional changes discussed in the study include the presidents weakened control of the press, the reform of presidential candidate se-lection and the increasing independence of the presidents party, the re-currence of divided government, and the institutionalization of media campaigning with growing usage of the Internet for the president .public communication. The authors relate such institutional changes to the ris-ing levels of presidential public activities, such as televised addresses, press meetings, and overseas political travels. The main thrust is that presidential going public is a product of relevant institutional changes 2 .. Chan Wook Park and Se Jin Koorather than that of the presidents idiosyncrasies, including presidential personality or character. By emphasizing institutional changes affecting the presidents political resources and strategies, the paper seeks a good understanding about the dynamics of the Korean presidency under the current democratic regime.