@article{ART000983055},
author={Kyung do Park},
title={The Influence of Efficient Consumer Response on Retailers Competition},
journal={Korean Social Science Journal},
issn={1225-0368},
year={2005},
volume={32},
number={2},
pages={91-106}
TY - JOUR
AU - Kyung do Park
TI - The Influence of Efficient Consumer Response on Retailers Competition
JO - Korean Social Science Journal
PY - 2005
VL - 32
IS - 2
PB - Korean Social Science Research Council
SP - 91
EP - 106
SN - 1225-0368
AB - We examined the implications of a new grocery industry strategy, ECR, on retail competition and channel management in the context of a simple game theoretic model. Our main finding can be summarized in two results. First, we find that when two retailers are competing with each other, the introduction of ECR by both retailers is a Nash equilibrium. Thus, ECR, which is currently at an introductory stage, will be a prevalent strategy in the grocery industry. Second, we find that by introducing ECR, not only retailers but also manufacturers will get the benefit from ECR. This result justifies cooperation between manufacturers and retailers in the introduction of ECR.
KW - Efficient Consumer Response. Retail competition
DO -
UR -
ER -
Kyung do Park. (2005). The Influence of Efficient Consumer Response on Retailers Competition. Korean Social Science Journal, 32(2), 91-106.
Kyung do Park. 2005, "The Influence of Efficient Consumer Response on Retailers Competition", Korean Social Science Journal, vol.32, no.2 pp.91-106.
Kyung do Park "The Influence of Efficient Consumer Response on Retailers Competition" Korean Social Science Journal 32.2 pp.91-106 (2005) : 91.
Kyung do Park. The Influence of Efficient Consumer Response on Retailers Competition. 2005; 32(2), 91-106.
Kyung do Park. "The Influence of Efficient Consumer Response on Retailers Competition" Korean Social Science Journal 32, no.2 (2005) : 91-106.
Kyung do Park. The Influence of Efficient Consumer Response on Retailers Competition. Korean Social Science Journal, 32(2), 91-106.
Kyung do Park. The Influence of Efficient Consumer Response on Retailers Competition. Korean Social Science Journal. 2005; 32(2) 91-106.
Kyung do Park. The Influence of Efficient Consumer Response on Retailers Competition. 2005; 32(2), 91-106.
Kyung do Park. "The Influence of Efficient Consumer Response on Retailers Competition" Korean Social Science Journal 32, no.2 (2005) : 91-106.
