Factors Affecting How Individuals Explain Their Behavioral Intentions to Others

Hye Jeong Choi (최혜정); Hee Sun Park

Factors Affecting How Individuals Explain Their Behavioral Intentions to Others

Korean Social Science Journal
Abbr : KSSJ
2010, 37(2), pp.81-130
Publisher : Korean Social Science Research Council
Research Area : Social Science > Social Science in general

Hye Jeong Choi ¹, Hee Sun Park ²

¹Penn State University
²Michigan State University

Candidate

ABSTRACT

This paper investigated the cultural differences in how individuals' attitudes toward behavior and perceived norms would influence their reasoning when explaining their behavioral intentions to others. The study found that US Americans indicated stronger intentions to use attitude-related reasons, and weaker intentions to use subjective norm-related reasons than Koreans did for explaining green product purchase and downloading media files online. The relationships that attitudinal and normative components had with behavioral intentions were not the same as the relationship that attitudinal and normative determinants had with intentions to use attitude‐related reasons and norm‐related ones. The behavior type and the norm type were important factors for the relationships among attitudes, norms, and various types of intentions.

KEYWORDS

Attitudes, Norms, Explanation, Theory of reasoned action, Cross-cultural research, Korea, USA

Citation status

* References for papers published after 2023 are currently being built.

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