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When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain

  • Korean Social Science Journal
  • Abbr : KSSJ
  • 2014, 41(2), pp.97-111
  • Publisher : Korean Social Science Research Council
  • Research Area : Social Science > Social Science in general

Hwang, Yoori 1 Jeong, Se-Hoon 2

1명지대학교
2고려대학교

Accredited

ABSTRACT

This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.

Citation status

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