@article{ART000851536},
author={JeonpyoNoh？JinheeSuh},
title={Naming of Brands Proven Successful in Korea: A Linguistic Approach},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2003},
volume={11},
number={2},
pages={115-136}
TY - JOUR
AU - JeonpyoNoh？JinheeSuh
TI - Naming of Brands Proven Successful in Korea: A Linguistic Approach
JO - The Sociolinguistic Journal of Korea
PY - 2003
VL - 11
IS - 2
PB - The Sociolinguistic Society Of Korea
SP - 115
EP - 136
SN - 1226-4822
AB - Noh, Jeonpyo & Suh, Jinhee. 2003. Naming of Brands Proven Successful in Korea: A Linguistic Approach. The Sociolinguistic Journal of Korea, 11(2). This expanded study explores the grammar of successful brand names in Korean from a linguistic perspective. Specifically, this study investigates the linguistic principles of brand names based on analyses of 568 successful Korean brand names. We first looked at selected brands from three linguistic areas: phonetic/phonological features, morphological/ syntactic structures, and semantic interpretations. Based on the analyses, the proposed seven research hypotheses governing the naming of successful Korean brands were verified. Each of the major linguistic components proves to be effective, and this result may set up a general branding framework applied to all products. A knowledge base of the best practices in the brand-naming must serve a base model for successful brand management. Understanding the underlying causes for the successes in the naming of brands will enable firms to better do business and to efficiently use resources.
KW - brand-naming;Korean brands;linguistic approach
DO -
UR -
ER -
JeonpyoNoh？JinheeSuh. (2003). Naming of Brands Proven Successful in Korea: A Linguistic Approach. The Sociolinguistic Journal of Korea, 11(2), 115-136.
JeonpyoNoh？JinheeSuh. 2003, "Naming of Brands Proven Successful in Korea: A Linguistic Approach", The Sociolinguistic Journal of Korea, vol.11, no.2 pp.115-136.
JeonpyoNoh？JinheeSuh "Naming of Brands Proven Successful in Korea: A Linguistic Approach" The Sociolinguistic Journal of Korea 11.2 pp.115-136 (2003) : 115.
JeonpyoNoh？JinheeSuh. Naming of Brands Proven Successful in Korea: A Linguistic Approach. 2003; 11(2), 115-136.
JeonpyoNoh？JinheeSuh. "Naming of Brands Proven Successful in Korea: A Linguistic Approach" The Sociolinguistic Journal of Korea 11, no.2 (2003) : 115-136.
JeonpyoNoh？JinheeSuh. Naming of Brands Proven Successful in Korea: A Linguistic Approach. The Sociolinguistic Journal of Korea, 11(2), 115-136.
JeonpyoNoh？JinheeSuh. Naming of Brands Proven Successful in Korea: A Linguistic Approach. The Sociolinguistic Journal of Korea. 2003; 11(2) 115-136.
JeonpyoNoh？JinheeSuh. Naming of Brands Proven Successful in Korea: A Linguistic Approach. 2003; 11(2), 115-136.
JeonpyoNoh？JinheeSuh. "Naming of Brands Proven Successful in Korea: A Linguistic Approach" The Sociolinguistic Journal of Korea 11, no.2 (2003) : 115-136.
