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The Meaning of Naming Apartments: From the Sociolinguistic Viewpoint

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2004, 12(1), pp.231-252
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics

Chae Wan 1

1동덕여자대학교

Candidate

ABSTRACT

This paper investigates the sociological meaning of naming apartments in the 2000s. This research is focused on the meaning of the names of newly-distributed apartments from July 2000 to October 2003, because recent trends in naming apartments have emerged since that period. Three phases can be found. During the first phase when apartments were just introduced to Korea, two syllabic names similar to the names of the companies or the districts were common. In the mid-1990s, most apartments located in new towns were named after the name of an apartment complex itself and those of the building companies. In the 2000s, i.e., in the phase of the so-called 'brand-name apartments', most of the apartments have difficult foreign names. Namists often formed complicated words in order to convey various concepts in a few syllables. Those brand names reflect the ideal lives that contemporary Koreans dream of. The frequency of use in naming brands implies that Koreans generally dream of such a life as to live in nature-friendly environment, wish to be promoted to a higher status, live a life intelligent, up-to date and artistic, cherish the happiness of a family, and become richer than before if possible.

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