본문 바로가기
  • Home

Frame Shift as Interactional Resources in Service Encounters between Shopkeepers and Customers

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2005, 13(1), pp.29-52
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics

Hye-kyungRyoo 1

1서울시립대학교

Candidate

ABSTRACT

This study presents an in-depth analysis of talk between immigrant shopkeepers and customers in terms of how participants' frequent frame shifts were constructed and how they contributed to friendly interactions between the two groups. The concepts of Goffman's (1974, 1981) 'situational frame' and 'frame shift' were applied to describe the process in which the participants frequently changed their stances and alignments toward their interactions in the stores. The data collected in two Korean-owned retail stores were transcribed for turn-by-turn analysis. An in-depth analysis of talk in this study shows ample evidence that the participants dynamically and actively participated in changing the situational frames, which contributed greatly to building solidarity and rapport between the participants.

Citation status

* References for papers published after 2023 are currently being built.