@article{ART001155783},
author={Jeongeun Kim},
title={Modern Culture in Advertisement Language},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2004},
volume={12},
number={1},
pages={37-64}
TY - JOUR
AU - Jeongeun Kim
TI - Modern Culture in Advertisement Language
JO - The Sociolinguistic Journal of Korea
PY - 2004
VL - 12
IS - 1
PB - The Sociolinguistic Society Of Korea
SP - 37
EP - 64
SN - 1226-4822
AB - I conducted a study examining and categorizing advertisement language into seven different types: those representing rejection of prejudices and discriminations, family culture (emphasizing the importance of the family), aristocratic culture, 'upstart' culture, trends of sexually merchandising women, new life styles of the young generation, and Westernized culture. Both changes in and preservation of traditional culture were observed in the analysis of the seven types of advertizement language; both positive and negative points were found in the analysis.
Advertisement language reflects not only the culture of the time and age but also leads, in advance, the attitude of people in that society. Therefore advertisement media and agencies should assume responsibility and play the leading role so that they could help build a more sound and healthy society.
KW - advertisement language;language culture;orientalism;stereotype;family culture;consumerism;opportunism;slobby
DO -
UR -
ER -
Jeongeun Kim. (2004). Modern Culture in Advertisement Language. The Sociolinguistic Journal of Korea, 12(1), 37-64.
Jeongeun Kim. 2004, "Modern Culture in Advertisement Language", The Sociolinguistic Journal of Korea, vol.12, no.1 pp.37-64.
Jeongeun Kim "Modern Culture in Advertisement Language" The Sociolinguistic Journal of Korea 12.1 pp.37-64 (2004) : 37.
Jeongeun Kim. Modern Culture in Advertisement Language. 2004; 12(1), 37-64.
Jeongeun Kim. "Modern Culture in Advertisement Language" The Sociolinguistic Journal of Korea 12, no.1 (2004) : 37-64.
Jeongeun Kim. Modern Culture in Advertisement Language. The Sociolinguistic Journal of Korea, 12(1), 37-64.
Jeongeun Kim. Modern Culture in Advertisement Language. The Sociolinguistic Journal of Korea. 2004; 12(1) 37-64.
Jeongeun Kim. Modern Culture in Advertisement Language. 2004; 12(1), 37-64.
Jeongeun Kim. "Modern Culture in Advertisement Language" The Sociolinguistic Journal of Korea 12, no.1 (2004) : 37-64.
