@article{ART002065663},
author={PARK JAE HYUN and Hansaem Kim},
title={Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2015},
volume={23},
number={3},
pages={91-112},
doi={10.14353/sjk.2015.23.3.04}
TY - JOUR
AU - PARK JAE HYUN
AU - Hansaem Kim
TI - Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process
JO - The Sociolinguistic Journal of Korea
PY - 2015
VL - 23
IS - 3
PB - The Sociolinguistic Society Of Korea
SP - 91
EP - 112
SN - 1226-4822
AB - Existing discussions about assessment scales of broadcasting language had different assessment items according to the point of view and there were many restrictions to actually use them because no consideration was made to importance of assessment items. This study aims to develop assessment scales with high validity and effectiveness for broadcasting language. For this, logical structure of evaluation category and assessment items of broadcasting language were drawn on the basis of advanced researches on requirements for broadcasting language. With respect to evaluation category and assessment items of broadcasting language, weight rating was conducted on 14 Korean language experts and 14 broadcasting experts using the analytic hierarchy process. As for the evaluation category based on assessment result, relative importance was calculated in the order of fairness(31.5%), publicness(26.15%), accuracy(24.75%), and soundness(17.60%). As for the evaluation items, ranking was determined in the order of ‘Do you use expressions with low dignity?’, ‘Do you use discriminatory expressions?’, ‘Do you use biased expressions?’, and ‘Was incorrect transcription exposed on the subtitles?’ In addition to this, discussion was made about differences in evaluation outcome of Korean language experts and broadcasting experts.
KW - broadcasting language;fairness;publicness;accuracy;soundness;development of assessment scales;analytic hierarchy process.
DO - 10.14353/sjk.2015.23.3.04
ER -
PARK JAE HYUN and Hansaem Kim. (2015). Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process. The Sociolinguistic Journal of Korea, 23(3), 91-112.
PARK JAE HYUN and Hansaem Kim. 2015, "Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process", The Sociolinguistic Journal of Korea, vol.23, no.3 pp.91-112. Available from: doi:10.14353/sjk.2015.23.3.04
PARK JAE HYUN, Hansaem Kim "Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process" The Sociolinguistic Journal of Korea 23.3 pp.91-112 (2015) : 91.
PARK JAE HYUN, Hansaem Kim. Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process. 2015; 23(3), 91-112. Available from: doi:10.14353/sjk.2015.23.3.04
PARK JAE HYUN and Hansaem Kim. "Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process" The Sociolinguistic Journal of Korea 23, no.3 (2015) : 91-112.doi: 10.14353/sjk.2015.23.3.04
PARK JAE HYUN; Hansaem Kim. Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process. The Sociolinguistic Journal of Korea, 23(3), 91-112. doi: 10.14353/sjk.2015.23.3.04
PARK JAE HYUN; Hansaem Kim. Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process. The Sociolinguistic Journal of Korea. 2015; 23(3) 91-112. doi: 10.14353/sjk.2015.23.3.04
PARK JAE HYUN, Hansaem Kim. Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process. 2015; 23(3), 91-112. Available from: doi:10.14353/sjk.2015.23.3.04
PARK JAE HYUN and Hansaem Kim. "Study on Development of Broadcasting Language Assessment Scales using Analytic Hierarchy Process" The Sociolinguistic Journal of Korea 23, no.3 (2015) : 91-112.doi: 10.14353/sjk.2015.23.3.04
