@article{ART002827379},
author={Park, Eun Ha},
title={Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2022},
volume={30},
number={1},
pages={103-129},
doi={10.14353/sjk.2022.30.1.04}
TY - JOUR
AU - Park, Eun Ha
TI - Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements
JO - The Sociolinguistic Journal of Korea
PY - 2022
VL - 30
IS - 1
PB - The Sociolinguistic Society Of Korea
SP - 103
EP - 129
SN - 1226-4822
AB - This study aims to critically analyze how gendered spaces and gender images are expressed verbally and non-verbally in the latest information and communication advertisements. The results showed that the gendered space appeared although it had nothing to do with the information and communication devices or advertisement content. The gender-specific spatial distinctions and restrictions fully reflected the stereotypes of gender roles. Sexist images also emerged in the verbal and non-verbal expressions with images of women being reproduced in a more negatively compared to that of men. Regarding frequency, many aspects limited and revealed “the differing interests and characteristics of gender”, which were expressed both verbally and non-verbally. The emphasis on women's appearance stood out non-verbal, albeit superfluously. It is a problem that these gender images and perceptions are fixed or reproduced through mass media.
KW - information and communication television advertisement;gendered space;gender image;sexual discrimination expression;reproduction of stereotypes
DO - 10.14353/sjk.2022.30.1.04
ER -
Park, Eun Ha. (2022). Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements. The Sociolinguistic Journal of Korea, 30(1), 103-129.
Park, Eun Ha. 2022, "Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements", The Sociolinguistic Journal of Korea, vol.30, no.1 pp.103-129. Available from: doi:10.14353/sjk.2022.30.1.04
Park, Eun Ha "Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements" The Sociolinguistic Journal of Korea 30.1 pp.103-129 (2022) : 103.
Park, Eun Ha. Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements. 2022; 30(1), 103-129. Available from: doi:10.14353/sjk.2022.30.1.04
Park, Eun Ha. "Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements" The Sociolinguistic Journal of Korea 30, no.1 (2022) : 103-129.doi: 10.14353/sjk.2022.30.1.04
Park, Eun Ha. Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements. The Sociolinguistic Journal of Korea, 30(1), 103-129. doi: 10.14353/sjk.2022.30.1.04
Park, Eun Ha. Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements. The Sociolinguistic Journal of Korea. 2022; 30(1) 103-129. doi: 10.14353/sjk.2022.30.1.04
Park, Eun Ha. Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements. 2022; 30(1), 103-129. Available from: doi:10.14353/sjk.2022.30.1.04
Park, Eun Ha. "Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements" The Sociolinguistic Journal of Korea 30, no.1 (2022) : 103-129.doi: 10.14353/sjk.2022.30.1.04
