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A Critical Discourse Analysis of the 2022 Presidential Bid of a Former Philippine Opposition Leader

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2024, 32(1), pp.1-41
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics
  • Received : January 29, 2024
  • Accepted : March 7, 2024
  • Published : March 31, 2024

ARJELYN SANTIAGO 1

1연세대학교

Accredited

ABSTRACT

This study conducted a critical discourse analysis (CDA) of Maria Leonor “Leni” G. Robredo’s presidential proclamation bid considering differing ideologies between two opposing political parties in the Philippines. Robredo employed language to persuade people to support her ideologies and, ultimately, to cast their votes for her. Analyzing her speech through Fairclough’s three-dimensional CDA model yielded the following several key insights. First, the textual analysis of Robredo’s proclamation bid revealed multiple personal and impersonal motivations in using linguistic markers such as personal pronouns, mood, and modality. Second, the processing analysis of Robredo’s political discourse displayed her lexical choices and use of rhetorical norms such as metaphors, repetition, and three-part lists to persuade people to change their views on the government. Finally, the social analysis of Robredo’s proclamation speech revealed her ideologies as a political leader, which became the basis for constructing a self-identity relevant to her orientation of power. This analysis of Robredo’s political discourse through CDA explored the relationship between language, ideologies, and power. The findings of this study are expected to stimulate listeners to critically observe the verbal political behaviors of speakers.

Citation status

* References for papers published after 2022 are currently being built.