@article{ART003068689},
author={Kim Hye-ji and Yeongju Yuk and Tae-kyung Kim},
title={A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2024},
volume={32},
number={1},
pages={167-198}
TY - JOUR
AU - Kim Hye-ji
AU - Yeongju Yuk
AU - Tae-kyung Kim
TI - A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan
JO - The Sociolinguistic Journal of Korea
PY - 2024
VL - 32
IS - 1
PB - The Sociolinguistic Society Of Korea
SP - 167
EP - 198
SN - 1226-4822
AB - This study aimed to investigate the language usage of outdoor advertisements and find ways to improve it from the perspective of public language. Anyone is exposed to signboards without limitations, and it allows the public to learn fixed language forms for a long time. Therefore, it has both direct and indirect effects on the public’s language lives. This study focuses on sign language as a public language. Here, signboards from four districts in Gyeonggi-do were collected and analyzed in three ways. Signboards marked only in Korean accounted for a relatively large proportion of the main words, whereas mixed types of characters were used together in the subwords. In addition, there were cases of intentional violation of the language norm and listed only the initial consonants, those conscious of ambiguity. Results show that follow-up studies, such as conducting an additional survey, designating a demonstration area for the practical maintenance of sign language, and preparing guidelines for the production of outdoor advertisements, are expected to continue.
KW - public language;outdoor advertisement;signboard language;language actual use;notation character;word type;form of notation
DO -
UR -
ER -
Kim Hye-ji, Yeongju Yuk and Tae-kyung Kim. (2024). A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan. The Sociolinguistic Journal of Korea, 32(1), 167-198.
Kim Hye-ji, Yeongju Yuk and Tae-kyung Kim. 2024, "A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan", The Sociolinguistic Journal of Korea, vol.32, no.1 pp.167-198.
Kim Hye-ji, Yeongju Yuk, Tae-kyung Kim "A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan" The Sociolinguistic Journal of Korea 32.1 pp.167-198 (2024) : 167.
Kim Hye-ji, Yeongju Yuk, Tae-kyung Kim. A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan. 2024; 32(1), 167-198.
Kim Hye-ji, Yeongju Yuk and Tae-kyung Kim. "A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan" The Sociolinguistic Journal of Korea 32, no.1 (2024) : 167-198.
Kim Hye-ji; Yeongju Yuk; Tae-kyung Kim. A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan. The Sociolinguistic Journal of Korea, 32(1), 167-198.
Kim Hye-ji; Yeongju Yuk; Tae-kyung Kim. A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan. The Sociolinguistic Journal of Korea. 2024; 32(1) 167-198.
Kim Hye-ji, Yeongju Yuk, Tae-kyung Kim. A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan. 2024; 32(1), 167-198.
Kim Hye-ji, Yeongju Yuk and Tae-kyung Kim. "A Study on the Language of Outdoor Advertisements: Focusing on signboards in Suwon and Ansan" The Sociolinguistic Journal of Korea 32, no.1 (2024) : 167-198.
