@article{ART003282633},
author={Seungrae Kim and Min-Gyeong Choi and Eun-Jee Shin and Jun-Young Paik},
title={Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2025},
volume={33},
number={4},
pages={1-41},
doi={10.14353/sjk.2025.33.4.01}
TY - JOUR
AU - Seungrae Kim
AU - Min-Gyeong Choi
AU - Eun-Jee Shin
AU - Jun-Young Paik
TI - Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil
JO - The Sociolinguistic Journal of Korea
PY - 2025
VL - 33
IS - 4
PB - The Sociolinguistic Society Of Korea
SP - 1
EP - 41
SN - 1226-4822
AB - This study explores gentrification beyond physical displacement and examines it as a new dimension of linguistic and informational inequality. Focusing on Seosulla-gil in Seoul, it compares the amount and accessibility of information in offline (storefront signs) and online (Instagram posts) linguistic landscapes. In the offline sphere, policy restrictions on signboard size have reduced information beyond store names, turning informational absence into aesthetic symbolism. Conversely, online platforms provide extensive contextual information—brand stories, philosophies, and community activities—creating an informational gap between the two spheres. However, this expansion presupposes digital access and excludes groups that lack digital literacy from fully engaging with such information. To mitigate this exclusion, this study proposes two complementary guarantees: the guarantee of digital accessibility, emphasizing institutional responsibility for digital literacy education, and the guarantee of informational accessibility, encouraging shop owners’ voluntary information disclosure and language policies based on the right to access information. Together, these dual guarantees suggest that the exclusion and marginalization caused by gentrification can be transformed into the restoration of publicity and inclusivity.
KW - gentrification;linguistic landscape;sociolinguistics;language policy;digital literacy;social media;exclusion
DO - 10.14353/sjk.2025.33.4.01
ER -
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin and Jun-Young Paik. (2025). Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil. The Sociolinguistic Journal of Korea, 33(4), 1-41.
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin and Jun-Young Paik. 2025, "Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil", The Sociolinguistic Journal of Korea, vol.33, no.4 pp.1-41. Available from: doi:10.14353/sjk.2025.33.4.01
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin, Jun-Young Paik "Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil" The Sociolinguistic Journal of Korea 33.4 pp.1-41 (2025) : 1.
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin, Jun-Young Paik. Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil. 2025; 33(4), 1-41. Available from: doi:10.14353/sjk.2025.33.4.01
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin and Jun-Young Paik. "Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil" The Sociolinguistic Journal of Korea 33, no.4 (2025) : 1-41.doi: 10.14353/sjk.2025.33.4.01
Seungrae Kim; Min-Gyeong Choi; Eun-Jee Shin; Jun-Young Paik. Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil. The Sociolinguistic Journal of Korea, 33(4), 1-41. doi: 10.14353/sjk.2025.33.4.01
Seungrae Kim; Min-Gyeong Choi; Eun-Jee Shin; Jun-Young Paik. Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil. The Sociolinguistic Journal of Korea. 2025; 33(4) 1-41. doi: 10.14353/sjk.2025.33.4.01
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin, Jun-Young Paik. Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil. 2025; 33(4), 1-41. Available from: doi:10.14353/sjk.2025.33.4.01
Seungrae Kim, Min-Gyeong Choi, Eun-Jee Shin and Jun-Young Paik. "Gentrification and the online–offline information gap: A linguistic landscape analysis of Seosulla-gil" The Sociolinguistic Journal of Korea 33, no.4 (2025) : 1-41.doi: 10.14353/sjk.2025.33.4.01
