@article{ART003388725},
author={Kim Ha-ryung},
title={A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2026},
volume={34},
number={3},
pages={57-90}
TY - JOUR
AU - Kim Ha-ryung
TI - A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo
JO - The Sociolinguistic Journal of Korea
PY - 2026
VL - 34
IS - 3
PB - The Sociolinguistic Society Of Korea
SP - 57
EP - 90
SN - 1226-4822
AB - This study examines the "Today’s Fortune" column in the Chosun Ilbo through Critical Discourse Analysis (CDA), using a 2025 text corpus to analyze text, intertextuality, and ideology. Lexically and grammatically, the overwording of the negative imperative mara and the high frequency of directive and controlling modalities reflected readers' anxiety and need for guidance. Intertextually, the text exhibited a hybrid genre, blending traditional fortune-telling with neoliberal "self-development" discourses. It adopted the authoritative voice of mainstream media, creating a "daily life manual" style that emphasized growth and action. Ideologically, the text reframed structural issues as individual responsibilities, ultimately producing conformist subjects focused on self-transformation rather than social change. This study highlights the subtle integration of neoliberal ideology into everyday media texts.
KW - Critical Discourse Analysis (CDA);fortune-telling texts;intertextuality;neoliberal ideology;self-development discourse
DO -
UR -
ER -
Kim Ha-ryung. (2026). A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo. The Sociolinguistic Journal of Korea, 34(3), 57-90.
Kim Ha-ryung. 2026, "A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo", The Sociolinguistic Journal of Korea, vol.34, no.3 pp.57-90.
Kim Ha-ryung "A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo" The Sociolinguistic Journal of Korea 34.3 pp.57-90 (2026) : 57.
Kim Ha-ryung. A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo. 2026; 34(3), 57-90.
Kim Ha-ryung. "A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo" The Sociolinguistic Journal of Korea 34, no.3 (2026) : 57-90.
Kim Ha-ryung. A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo. The Sociolinguistic Journal of Korea, 34(3), 57-90.
Kim Ha-ryung. A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo. The Sociolinguistic Journal of Korea. 2026; 34(3) 57-90.
Kim Ha-ryung. A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo. 2026; 34(3), 57-90.
Kim Ha-ryung. "A critical discourse analysis of ‘Today’s Fortune’ in the Chosun Ilbo" The Sociolinguistic Journal of Korea 34, no.3 (2026) : 57-90.
