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Consume More for the Economy or Less for the Environment? Conflicts Between Economic and Environmental Remedies in Japan

  • Analyses & Alternatives
  • Abbr : A&A
  • 2019, 3(2), pp.5~31
  • DOI : 10.22931/aanda.2019.3.2.001
  • Publisher : Korea Consensus Institute
  • Research Area : Social Science > Social Science in general
  • Received : August 15, 2019
  • Accepted : September 27, 2019
  • Published : September 30, 2019

Inkyoung Kim 1 Rohan Unny-Law 1

1Bridgewater State university

Candidate

ABSTRACT

How can we reconcile our aspirations for more economic growth or prosperity with the constraints of a finite planet? One of the high-income countries, Japan, makes us wonder if we can deal with two different challenges simultaneously: overcoming economic recession and solving environmental degradation. This study investigates the supply-side perspective which highlights the productive capacity and efficiency of the economy through economic lenses and the demand-side perspective which highlights the Japanese personal lifestyles through social lenses. This study aims to answer the question, if Japan’s sustainable consumption behavior is counter to economic development whilst environmentally proactive. It finds that translating individual practices and cultures of sustainability into the macro- scopic economic growth path is key to a sustainable and healthy Japan.

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