@article{ART003052636},
author={Sunjae Kim},
title={A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul},
journal={Analyses & Alternatives},
issn={2508-822X},
year={2024},
volume={8},
number={1},
pages={111-135},
doi={10.22931/aanda.2024.8.1.005}
TY - JOUR
AU - Sunjae Kim
TI - A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul
JO - Analyses & Alternatives
PY - 2024
VL - 8
IS - 1
PB - Korea Consensus Institute
SP - 111
EP - 135
SN - 2508-822X
AB - This paper classifies the main directions of public diplomacy as ‘sender-centered public diplomacy’ and ‘receiver-centered public diplomacy’ and attempts to conceptualize them in the initial stage. In the process, the paper evaluates the specific cases and performance of ‘receiver-centered public diplomacy’ for posts uploaded by the U.S. Embassy in Seoul on SNS (Facebook) over the past year in 2021. Receiver-centered public diplomacy aims to win the favor of foreign citizens by introducing and experiencing the culture and specificity of the other country. As a result of the analysis, the U.S. Embassy in Seoul is striving to win the favor of the Korean people by directly introducing and experiencing Korean major issues and trends as well as Korean traditional culture such as kimchi and traditional liquor. Furthermore, it can be seen that the values and policies pursued by the United States are effectively promoted through this method. Korea's public diplomacy, which is still in the ‘sender-centered’, needs to establish a more effective strategy by referring to the case of the United States.
KW - keywords Public Diplomacy;Soft Power;Sender-Centered Public Diplomacy;Receiver-Centered Public Diplomacy;U.S. Embassy in Seoul
DO - 10.22931/aanda.2024.8.1.005
ER -
Sunjae Kim. (2024). A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul. Analyses & Alternatives, 8(1), 111-135.
Sunjae Kim. 2024, "A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul", Analyses & Alternatives, vol.8, no.1 pp.111-135. Available from: doi:10.22931/aanda.2024.8.1.005
Sunjae Kim "A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul" Analyses & Alternatives 8.1 pp.111-135 (2024) : 111.
Sunjae Kim. A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul. 2024; 8(1), 111-135. Available from: doi:10.22931/aanda.2024.8.1.005
Sunjae Kim. "A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul" Analyses & Alternatives 8, no.1 (2024) : 111-135.doi: 10.22931/aanda.2024.8.1.005
Sunjae Kim. A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul. Analyses & Alternatives, 8(1), 111-135. doi: 10.22931/aanda.2024.8.1.005
Sunjae Kim. A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul. Analyses & Alternatives. 2024; 8(1) 111-135. doi: 10.22931/aanda.2024.8.1.005
Sunjae Kim. A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul. 2024; 8(1), 111-135. Available from: doi:10.22931/aanda.2024.8.1.005
Sunjae Kim. "A study on the conceptualization and cases of “receiver-centered public diplomacy”: Focusing on SNS analysis of the US Embassy Seoul" Analyses & Alternatives 8, no.1 (2024) : 111-135.doi: 10.22931/aanda.2024.8.1.005
