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@article{ART002147448},
author={Kang, Sungwoo},
title={The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2016},
volume={44},
pages={393-410},
doi={10.21049/ccs.2016.44..393}

TY - JOUR
AU - Kang, Sungwoo
TI - The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?
JO - Cross-Cultural Studies
PY - 2016
VL - 44
IS - null
PB - Center for Cross Culture Studies
SP - 393
EP - 410
SN - 1598-0685
AB - This paper examines why Japan’s nation branding strategy is not working in South Korea in spite of expanding relations between Korea and Japan. Japan has successfully managed its national reputation, which altered its image around the world. However, Japan’s nation-image in South Korea has not kept up with its efforts internationally. Political and economic interactions between Korea and Japan have increased throughout the past decades since the normalization of diplomatic relations in 1965. Also, the normalization of cultural-social relations emerged after the Korean government policy restricting Japanese popular culture was removed in the 1990s and overseas travel was liberalized in 1989. In spite of the improvement in politico-cultural-social relations, trust-building efforts still stagnate between the two countries. This paper discusses the reasons behind this phenomenon and provides some suggestions to solve this issue.
KW - Korea;Japan;national branding;nation-image;history issues
DO - 10.21049/ccs.2016.44..393
ER -

Kang, Sungwoo. (2016). The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?. Cross-Cultural Studies, 44, 393-410.

Kang, Sungwoo. 2016, "The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?", Cross-Cultural Studies, vol.44, pp.393-410. Available from: doi:10.21049/ccs.2016.44..393

Kang, Sungwoo "The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?" Cross-Cultural Studies 44 pp.393-410 (2016) : 393.

Kang, Sungwoo. The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?. 2016; 44 393-410. Available from: doi:10.21049/ccs.2016.44..393

Kang, Sungwoo. "The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?" Cross-Cultural Studies 44(2016) : 393-410.doi: 10.21049/ccs.2016.44..393

Kang, Sungwoo. The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?. Cross-Cultural Studies, 44, 393-410. doi: 10.21049/ccs.2016.44..393

Kang, Sungwoo. The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?. Cross-Cultural Studies. 2016; 44 393-410. doi: 10.21049/ccs.2016.44..393

Kang, Sungwoo. The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?. 2016; 44 393-410. Available from: doi:10.21049/ccs.2016.44..393

Kang, Sungwoo. "The Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?" Cross-Cultural Studies 44(2016) : 393-410.doi: 10.21049/ccs.2016.44..393