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A Study on the Plastic Semiotic Communication Strategies of Mexican Murals: With a Focus on Frame Analysis

  • Cross-Cultural Studies
  • 2023, 68(), pp.219-242
  • DOI : 10.21049/ccs.2023.68..219
  • Publisher : Center for Cross Culture Studies
  • Research Area : Humanities > Literature
  • Received : January 4, 2023
  • Accepted : February 7, 2023
  • Published : February 28, 2023

JEON Hyeong-Yeon 1 Oh Jang Geun 1

1목포대학교

Accredited

ABSTRACT

This study aimed to find an answer to the problem of mural communication, which has been regarded as a representative public art genre, under the circumstance of lack of interactivity of murals. Therefore, we attempted to provide an alternative direction for the domestic mural village project to plan a mural communication strategy through a plastic semiotic analysis of Mexican murals, which have been actively conducting mural communication since the ‘Mural Painting Movement’ in the 1920s. This study focused on the analysis of plastic elements, such as ‘frame’ and ‘framing’, which are considered as the elements of plastic sign, to understand an interactive communication strategy of Mexican murals in relation to spatiality. As a result, this study found that Mexican murals actively use frames and framing strategies that take into account the spatiality of each public space and gaze of the audience. It was also found that Mexican murals use a communication strategy that encourages participation of the audience; the audience, in terms of the relationship between the mural and the identity of the place. Based on the above research results, this study could propose a plastic semiotic mural communication strategy that considered the interaction between murals and the place where the murals are installed, the interaction between the place where the murals are installed and the visitors to this place, and the interaction between the visitors as audiences and the murals.

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